IntegrationsMeta
In development
Meta
Clearwing reads your Facebook and Instagram ads’ spend and results, and sends Meta the sales your payments confirm, through the Conversions API.
Confirmed sales
Conversions, within a minute
Spend and results, every hour
What Clearwing does with Meta
Each feature asks only for the access it needs.
| Feature | API | Access | When |
|---|---|---|---|
| Read spend and results | Marketing API, Insights | ads_read |
Once connected |
| Send conversions | Conversions API | The pixel or dataset you choose | Once you choose conversions to send |
| Change budgets, turn ads on or off | Marketing API | ads_management |
Only with ad control on |
What Clearwing reads
Ad accounts, campaigns, ad sets, ads and pixels, with their daily spend, impressions, clicks and reported conversions.
What Clearwing sends
For each confirmed purchase or lead: event name and time, value and currency, the
order ID as event_id, the page address and, when available,
fbc, fbp, IP address, user agent and SHA-256 hashes of the
email and phone number. For accounts Meta admits, each Meta click’s share of the sale
(AppendAttribution).
Safeguards
-
Deduplicated with your Meta pixel: same event name, same
event_id. - Only sales of visitors who consented, and never older than 7 days.
- Budget changes previewed, confirmed by a person, logged and reversible.
Connect and disconnect
Connect with Facebook Login for Business, then pick the ad accounts and the pixel to share. Remove access any time in Meta’s Business settings › Integrations › Connected apps, or from Clearwing.
When you disconnect, Clearwing deletes the tokens, stops syncing, and erases the account’s data within 10 days. See Data deletion.
Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc. Clearwing is independent and not endorsed by Meta.